For Member of Parliament Benoit Biteau, we sought to build an authentic communication strategy—one rooted in reality and far removed from overly institutional conventions. In 2025, we developed a logo, a visual identity, and a website for him.
The visual identity was crafted with this approach in mind. The logo is simple and legible, while the color palette and typography allow ample space for photographs taken in the field images that convey the reality of his parliamentary term such as meetings, site visits, and public gatherings far more effectively than any speech could.
The website follows the same logic. Images play a prominent role, setting the pace for the user experience, complemented by concise, direct text. Visitors can browse the latest news, explore the issues brought before the National Assembly, and review the MP’s stated positions.
From a technical standpoint, the site is responsive adapting to any screen and easy to manage, ensuring the team can publish updates regularly and without friction. This is often where the true value of an elected official’s website lies: in its ability to remain dynamic and active throughout their entire term.
It is a project where design recedes to make way for substance, and where the visual identity serves, above all, to highlight the MP’s voice and actions.