“Beauvais en mieux” is a candidate slate for the 2026 municipal elections. Its name carries a positive promise a focus on improving daily life and we wanted its visual identity to reflect that: optimistic, clear, and free of jargon.
We designed the slate’s logo and developed a comprehensive brand guide. This document outlines the color palette, typography, and usage rules, enabling the team to create their own visual assets for social media, internal documents, or print materials while maintaining a consistent look and feel.
The website was built with the same philosophy. It presents the slate’s proposals in a simple, structured way, with a navigation design focused on the essentials optimized specifically for smartphones, where the majority of traffic now originates.
This project exemplifies an approach we frequently offer campaign teams: establishing a solid foundation (brand identity and a website) that grants them the freedom to manage their day-to-day communications independently, without needing to rely on an external provider for every single visual.