“Jaji” is the short, memorable name chosen by a candidate list for the 2026 municipal elections in Joinville-le-Pont. A name like this demanded a visual identity to match: simple, direct, and instantly linked to the town.
We developed the logo and the visual identity guidelines for the list, placing a strong emphasis on legibility ensuring the name remained clearly identifiable whether in a small format on a leaflet or on a large-scale election poster.
Building on this foundation, we produced a full range of campaign materials, including flyers, posters, and official campaign literature. Each piece was designed to be engaging, with a clear hierarchy that balances key messaging with practical information.
The website rounds out the campaign toolkit. It provides access to the platform, introduces the individuals running on the list, and highlights major campaign milestones. For residents who first encounter Jaji via a flyer, the website serves as a natural next step a central hub where they can learn about the project and offer their support.