An elected official should be instantly recognizable to citizens. For Member of Parliament Benjamin Lucas, we developed a personal visual identity, followed by a website designed to showcase it.
We began by creating a logo a simple graphic identifier that accompanies all his communications, whether as a sign-off on press releases, on social media, or on documents distributed within his constituency. A comprehensive style guide establishes the ground rules color palette, typography, and layout templates enabling his team to produce consistent content, regardless of who is creating it.
The website serves as the cornerstone of this framework. It faithfully reflects the established visual identity and highlights the MP’s background, his core commitments, and his parliamentary activities. The site’s structure is built for longevity, with sections that can easily be expanded throughout his term.
The result is a coherent, recognizable online presence, where every touchpoint conveys the same image and message a significant asset for an elected official whose voice reaches the public across multiple channels simultaneously.